Project:
Michael Franti Follow Your Heart Album and World Tour Release Campaign
Roles:
Lead Art Director and Designer
Responsible for Concept and Art Direction, Cover Design, CD and LP Packaging Design and layout, Tour Admat Art Direction and Design, Social Media and Digital Art Direction and Design, Immersive Tour Design
The Ask:
Michael Franti and his team approached me to develop a unique concept and marketing vision that would carry throughout the album packaging, album marketing, and “Follow Your Heart” world tour marketing and tour experience. The two main themes he wanted me to vibe off of? Resilience and interconnectedness.
The Solve:
I created multiple concepts for the primary imagery, starting with the cover—to act as an anchor and establish the overall visual direction. After we chose the winning concept, I finalized the cover design with Michael, and then pulled the concept through an extensive list of packaging concepts, including: text layouts, tour marketing design concepts, release graphics concepts, immersive tour elements.
Primary Photography by: Vandi Angga
Discover:
In addition to my work on the Follow Your heart Project, I have also been responsible for the concept, art direction, and designed of the cover, packaging, and layout for Michael’s previous release “Work Hard and Be Nice,” the packaging design and layout for album “Stay Human 2,” and various tour marketing pieces over the course of these three releases. To see some of this additional work, click here:
To listen to the Follow Your Heart album here:
